Research into Industry

How are they made ?

1. Choosing the right song.

• While it may appear that merely making a video for your next upcoming single is the greatest option, this may or may not be the best option. Here are a few more things to think about when picking a song:

• Consider your options or play an old song. Shooting, editing, and producing a music video will take much longer than you expect. If the song is three minutes or longer, your "new" single may have already been released by the time your video is published. Instead, choose a song that has performed well in the past or a single that is scheduled to be released after your next single has been released.

• Don't limit yourself to the concept of a "single." In today's world of Internet streaming, any song may be a single. As a result, you might choose a song from an album for which you had a brilliant music video idea in the past, even if the song wasn't intended to be a single.

• You might wish to begin with a simple project. It can take you and your crew anything from 2-10 hours to shoot, edit, and complete one minute of music in a music video. The longer you wait, the more likely you are to quit the endeavor.

• Make certain that your music actually motivates the band. You and your band will not like every song you write or perform. Music videos should be genuine representations of the artists who created the music. Even the most talented filmmakers will struggle to create a good video if the band is uninspired by the lyrics and sound of the song they've chosen.

• Consider the copyright expenses if the song isn't yours. Don't think that using a song that isn't yours for your music video is permissible. If your budget allows it, get the paperwork in order to move forward legally if your band wants to make a video for a song written by someone else that doesn't already have a video or single out.

1. Casting the Film Crew and Getting Equipment

• You'll need a team no matter how sophisticated (or easy) your shoot is. If you're working with a group, make sure everyone knows what they're responsible for. Here are some of the positions you'll be expected to fill:

• One or more people serve as camera operators.

• Person in charge of lighting for all indoor shots: only one person

• Actor(s): the number of people required varies depending on the type of video you want to make.

• Director: 1 person who is universally acknowledged as "in command"

• Members of the band: This should go without saying, but make sure that everyone is on board and able to commit to their scheduled shooting days.

• Consider their specific needs when you assemble your team. If you're filming during meal times, either provide food or remind crew members to bring food and schedule time for them to eat. Encourage the team to take breaks if you're shooting all day or for several hours.

• Ideally, you'll be able to find a group that can bring their own gear. If you have to buy your own equipment, you'll want to acquire the best you can afford. Even while prices have decreased in recent years, purchasing a camera, lights, and other equipment will still cost a considerable fortune.

• As a result, renting equipment is usually the best option. Many locations offer community arts programs that allow you to rent equipment at a reduced cost. You might also inquire at local colleges to see if they are ready to assist. What are the chances? You might be able to find a few film students who are prepared to lend you their equipment in exchange for the opportunity to work on your team and get experience.

1. Planning the shoot :

• Wasted time might cost you money (if you rent by the hour/day) or lead to strained relationships (where you called in favors). The majority of film crews who prefer to "hang around" rather than work are merely reacting to a lack of planning. So think about how this music video will be shot for a few minutes (or hours).

• It is common practice to create storyboards for each shot. This will ensure that you don't forget anything and that you can clearly communicate your needs to your employees. To find and download a template to work from, simply Google "music video storyboard template." Draw each scene in the box and write a description of the scenario beneath it.

• Make a list of the equipment and casting you'll need for each shot when you've finished your storyboard. Share your completed storyboard with the entire team and have each shot discussed with the proper teams. In a perfect world, you'd also make a schedule that specifies who is needed when and where.

• Make sure your camera and lighting team understand what you're looking for in each shot. If you're in a band, you're undoubtedly used to being behind the scenes. Those who are really filming the video will be able to see what you can't and will be able to give suggestions based on that.

• You only need to brief a video director (someone other than yourself) on the storyboard if you've hired one. The director can then oversee crew meetings, scheduling, and so on.

1. Filming :

• Be focused and follow the plan on the day of the shoot. For the sake of editing, keep a meticulous record of the photos you've taken. Always give yourself plenty of time to photograph. Even though the final scene may only last 10 seconds, the set-up and filming could easily take several hours. That said, don't get so caught up in creating the "perfect" shot that you spend six hours on one and only have six hours to finish the rest of the 15.

• Each scene should ideally have numerous good takes. There's no such thing as too much footage, and the retake may capture something you missed the first time. While deviating from the storyboard is never a smart idea, there are a few extra things the crew can do to enhance the existing footage.

• If you have multiple cameras, for example, ask the "idle" cameraman/woman to continue filming from different angles (not in view of the primary camera) or in between scenes. This method frequently results in golden footage that you weren't aware was possible. Additionally, genuine moments with the cast and crew may provide some of the best photos.

1. Capturing Live Footage :

• Filming the band in action for your music video is a terrific method to acquire some great footage. You'll be able to catch the band's live excitement and interaction with the audience if you film them at a show.

• However, if you want to capture the entire video with live footage, you'll need specialists who have done live filmmaking before, as it's quite tough to get it right.

• Capturing some live footage and mixing it in with the other footage would be a far better approach for someone doing their first music video. When filming live, there are a few special problems to consider:

• Filming the band in action for your music video is a terrific method to acquire some great footage. You'll be able to catch the band's live excitement and interaction with the audience if you film them at a show.

• Because the band will only perform the song once, you'll only have one chance to get the perfect shot.

• Because the live version may differ significantly from the recorded version, synchronizing the footage and audio track may be difficult.

• The band's movements, as well as those of the audience, will not be choreographed. As a result, neither you nor the filmmaker should expect the audience to live up to your expectations. These reactions, on the other hand, are real, and if you can film a genuine favorable reaction, you've got amazing footage.

• The lighting and effects may appear fantastic in front of the audience, but they may not appear so on camera.

• The band's performance may be disrupted by your filming. Ascertain that all members of the band are on board and that the space is spacious enough to allow for little filming interruption.

1. Using Stock Footage

• Stock material can be used to spice up your film, but you should be aware that practically all video footage is subject to rigorous copyright laws. It is prohibited to utilize video without the express authorization of the copyright owner.

• There are, however, sources of material that you can legally use. You can reuse royalty-free footage in any environment without obtaining permission or paying a price to the copyright holder each time you use it; but, you may have to pay a fee to obtain it in the first place. Finally, before purchasing for stock video, check out a few free stock, royalty-free sources.

• Furthermore, an increasing amount of video is being made available under creative commons licenses, which are original works that the copyright owner has released into the public domain with specified restrictions. The only stipulation is that you provide full credit to the source or creator.

1. Using the Right Video Editing/Finishing Software

• Nowadays, even free or low-cost software can perform a decent job at video editing:

• iMovie is the most basic video software for Apple users.

• Adobe Premiere Elements is a good place to start for PC users.

• Effects used wisely can help your video stand out. The capabilities of the video editing software you use will determine a lot of this. Consider using professional tools like Apple Final Cut Pro or Adobe Premiere Pro for the best results.

• Film footage should be editable on most PCs and digital devices. However, video editing consumes a lot of hard drive space, so keep your hard drive clean and erase any material you're not using (but don't delete any footage you are!). It's generally a good idea to invest in a fast external hard drive to store your video footage on.

1. Being Creative

• How many MTV or YouTube videos have you seen of a band performing in a club with the lights flashing and the audience jumping up and down? This type of music video has been done to death, and it wasn't a terribly inventive concept to begin with.

• Instead, attempt to think in a different way. Attempting to make a Hollywood blockbuster on a small budget will almost always fail. However, regardless of your budget, a strong dose of creativity will help your movie to connect with thousands of viewers.

• On the other hand, don't go overboard. A well-executed simple idea is always more effective than a poorly performed complex notion.

1. Key Takeaways

• Excessive Zooming Should Be Avoided: When it may appear fantastic while shooting, zooming in the end edit often looks cliched or ineffective. Only elite professionals with extremely stable hands can usually pull this off.

• Excessive Special Effects Should Be Avoided: A decent video isn't a showcase for how many effects you or your editor can pull off. Rather than using as many effects as possible to make a video fascinating, it's usually better to employ a few throughout the video to establish a certain atmosphere.

• Consider Adding Sound Effects: Adding sound effects to a dramatic music video might help it stand out. If your film starts with someone strolling down the street, you may overlay the intro with footsteps or ambient street noise.

Purpose of music video for the artist or companies ? :

• A music video is a message to the audience, entertain and the main purpose of music videos is to promote artists and promote brands. But it's mainly to promote the track.

Example of a Music video director :

• Francis Lawrence :

• Best Music Videos: Wyclef Jean's "Gone Till November" (1997); Aerosmith's "I Don't Want To Miss A Thing" (1998); Maxwell's "Fortunate" (1999); Jay-"Best Z's Girl's Friend" (1999); Britney Spears' "I'm A Slave 4 U" (2001); Justin Timberlake feat. Timbaland's "Cry Me A River" (2003); Lady Gaga' (2009) Constantine (2005) and I Am Legend are two of the best films (2007).

• Lawrence is famous for his sensual themes in his music videos.

• Francis Lawrence's music videos have a surreal grace to them. The ice castle aesthetic of Jay-"Best Z's Girl's Friend," set inside a massive piece of bling; the posh erotic party in Lady Gaga's "Bad Romance"; the astral dream-world of Maxwell's "Fortunate"; and, the sexual thematic in Britney Spears' music video, "I'm A Slave 4 U." His expensive-looking videos reflect his skill as a visual storyteller.

• Budget on average music video :

• The cost of making a music video can easily range from $20,000 to $1 million or more, but the average budget is far lower. Many musicians can create high-quality music videos for between $2,000 and $20,000. The final output is directly influenced by the budget.

- Most expensive music video of all times : Scream - Janet and Michael Jackson, £4.4 million to make.

Where can you access music videos ? :

• YouTube. YouTube is, of course, the daddy of online video. ...

• Vimeo. Vimeo is an online video site with a strong and dedicated community.

• IMVDb. The Internet Music Video Database (IMVDb) is an online host for just music videos.

• MTV UK.

• Dailymotion.

• They can be seen in TV music Chanels as well.