Digipacks Analysis :

( Prezi Presentation ) https://prezi.com/view/RThBcD3oApi5S9TBDmpy/

Information put in Presentation :

• In this task, I will examine all of the aspects of these digipaks by Avicii and The Weekend, whose albums are titled 'True' and 'Trilogy,' respectively. I'll start with the front cover, then the back, and then the CD cover. I'll do the same thing with the micro-elements, comparing them to the genre's traditions.

THE WEEKEND :

• The Weekend: The Weeknd is a musician that is well-known for his album 'Trilogy' featuring the following artwork. The album's front and back covers are all blacked out and very simple, giving the album a relaxed but professional appearance. The whole blacked-out concept is based on the style of music that this musician creates, which is about being zoned out and in a drug-addled state. The font's bright white color also symbolizes how this musician likes to be bold both in himself and in his music lyrics. As you can see on the back of the album cover, a time span is given; by putting the time span in which he composed and produced this music out there, it offers his followers that extra bit of knowledge that will bring them closer together. The entire Digipack centers around the same black and white motif, which looks really professional and is favored by many people due to its simple colors and styles.

AVICII

• The target audience of this record may be seen on the front cover. This is demonstrated through the employment of mine-en-scene and, in especially, costume, as evidenced by the artist's wearing a cap backward, as a stylist would. This is significant since the producer ensured that the album connected with its intended audience; it is also typical of the genre, as the target audience for this genre is stylists aged 16 to 24. He's also wearing a hood, which essentially backs up my claim that this connects with its audience, as fashion can truly connect individuals to music. Furthermore, it is traditional because the music from this record is likely to be heard by dancers who, as we all know, wear similar attire.

• There is also a sense of importance for the artist because his image dominates the page, taking up nearly 3/4 of the space. This is accomplished by effective cinematography, as they used a mid-shot of him sitting somewhere, then edited the image to fill practically the entire page. This concept fits the genre since it emphasizes the artist's prominence while also revealing his or her individuality through the use of a single image. As the artist looks away from the camera, there is also a sense of arrogance. This demonstrates to the viewer that the artist is confident in his abilities. This also generates ambiguity and interests the audience, causing them to wonder what he is staring at. It's in keeping with the genre, as it's a tactic I've seen in a lot of digipaks. But there's a twist: it appears that he's putting the music in front of him. This is accomplished by making the image difficult to notice since it appears to be a shadow of the artist's top part of his body. This is typical of the genre, as we all know that the music and performance are the most important aspects of it.

• The lettering, on the other hand, is unique to this artist and this album, as it appears to have been painted over the artwork. The typeface used to edit the writing of the album title is called 'Levi ReBrushed.' As I previously stated, this font is odd to me, and it is likely to be the same for the audience of this album, but this is excellent since it distinguishes the artist. However, it is not traditional when viewed through the lens of the genre. The writing is likewise in capital letters and is easy to read because the material has been enlarged to emphasize its importance while also making it easier to read. The artist's name is the only other writing on the front cover of this album, however, it is quite small and located near the bottom of the page. This is especially significant in this genre since it demonstrates that the music takes precedence above everything else, including who makes it.

• The back cover is comparable to the front cover in many aspects, including the usage of a plain, old-fashioned motif. This is accomplished by using black and white as the lettering and background colors. This is understandable given that both the back and front covers are aimed at the same demographic. This follows the standards of a digipak, as we all know that the back and front covers of all digipaks are usually identical.

• There is also a sense of continuity because the typography is done in the same font with the only variable being the size of the lettering, which is owing to the fact that a lot is trying to fit into a small space. The back cover text is mostly a list of song titles; they created a list to make it easier for people to see all of the titles in order. This is standard practice, as most digipaks employ this strategy to make song titles more legible. The text is placed in the middle to emphasize the importance of the music taking center stage once again.