Conventions of Music Videos :

• The various approaches used to build meaning in music videos are referred to as the codes and conventions of music videos.

• Technical and symbolic techniques are the two categories of techniques.

• Technical - how meaning is conveyed through the use of technical equipment:

• Camera angles, different sorts of pictures, and movements

• Diegetic vs. non-diegetic sound, editing speed and style, and genre.

• Symbolic tactics are ways of displaying meanings that go beyond what can be seen on the face: Mise en scene gestures and stances

• Reasons for code and conventions :

• As they become accustomed to recognizing the various traditions within a genre, the audience can become comfortable with it.

• It gives the audience a logical pattern to follow.

• To guarantee that the song's lyrics correspond to our musical expectations.

• Depending on the type of music, the conventions of a music video differ.

• The following are some general guidelines:

• The Camera, the Style, and the Editing Techniques

• The Sound of It (non diegetic and diegetic)

• Props, lighting, costume, hair and makeup, location/setting, and colors are all part of the mise en scene.

• Stereotyping - notions of appearing.

• Performance : Performance videos mostly focus on the artist or band performing live, either alone or in front of an audience. There is no narrative, simply a collection of camera angles and band member movements. This is common in mainstream music videos and is popular among rock artists' videos. 'Beyonce - Love on Top,' for example, is a video that shows the singer continuously singing the song from a variety of camera perspectives and angles.

• Narrative : A narrative music video is one that tells a tale. Linear and fragmented narratives are the two forms of narratives. The conventional plot framework for a linear tale is beginning, middle, and end. 'Thinking of you' by Katy Perry A fragmented narrative is one that doesn't tell the whole story but shows the song's lyrics.

• Mixture : The term "mixture" refers to a combination of performance and storytelling. The performers are featured in this type of music video, with the story's plot serving as "B-roll." This is depicted in the video 'Since you've been gone' by 'Kelly Clarkson.'

• Animated : These videos display a number of photos and frames in rapid succession. They can be created digitally or by hand with props. Sledgehammer, Peter Gabriel.

• Surreal : These videos contain strange and surprising sights, making them memorable and occasionally entertaining. They're impossible to believe. - Everlong, Foo fighters.

• Pastiche or parody : A parody is a work that imitates the norms and style of another work in an outrageous or stupid way in order to generate derision, ironic commentary, or affectionate fun. Strange, strange, strange, strange, strange, strange, strange, strange, strange, strange, strange, strange, Al Yankovich is well-known for his satirical music videos. - White and Nerdy.

• A Pastiche is a video in which generic conventions and boundaries are mixed and blurred. It's a mash-up of genres and themes from different music videos. - Geri Halliwell, It’s raining men.

• Cameo : This is a type of music video in which other artists or celebrities appear but do not perform. This still contains the artist(s) singing throughout the film, with cutbacks to them performing, almost as if the video were a narrative.

• Examples of cameo music videos :

• Fatboy Slim: Weapon of Choice

• Fall Out Boy – I Don’t Care

• Michael Jackson – Black or White

The camera :

• In making a music video, the way the camera is used is vital. By varying the angles and movements, it may produce a variety of effects. In general, every music video employs a range of camera Shots, Angles, and Movements to create various moods, reflect various genres, and accentuate specific parts within the video. Each director and/or cinematographer creates his or her own personal style, which is reflected in the final product.

Pop Music Video Conventions :

Pop is a genre I used to listen to a lot when I was younger, and it's probably the genre I know the most about because I used to watch a lot of pop music videos. I learned more about the genre after investigating the standards of a pop music video, and I'm considering using it when I make my own music video. Here's what I discovered:

Camera – After viewing about five pop music videos, I noticed that they all used the same kinds of shots. Close-ups of the artist's face, for example, are frequently employed to convey emotion and emphasize the lyrics. For example, in John Newman's video for "Love Me Again," many close-ups of his face are used. A pop music video also incorporates a lot of camera movements like panning and tracking. The majority of the shots in One Republic's 'Counting Stars' are shot using a hand held camera, which makes the audience feel disoriented because the frames aren't jammed together properly. However, because it is less manufactured, this can create a more personable and laid-back mood for the audience, which is more pleasurable to see. If the artist is a pop band, wide angled shots will be used to show the entire band performing, but close ups concentrating on them will also be employed. Finally, some music videos are simply movement and dance routines, resulting in a large number of long shots. Justin Bieber's song "Love Yourself" is a wonderful illustration of this.

Brightly colored outfits and flamboyant cosmetics are used in the majority of upbeat pop music videos. However, while researching costumes, I came across Laura Mulvey's idea, which said that women are viewed as sexual objects, and therefore they dress in provocative and exposing apparel in their films. Lady Gaga, for example, dresses immodestly in all of her videos, giving off a strong sex appeal. Due to technological advancements, location has changed tremendously, since you can now create gorgeous scenery with a green screen. Depending on the tone the artist is attempting to achieve, lighting can change. In her music video for "Hello," Adele uses low-key lighting to create deep shadows and emphasize the emotional mood. Props can be utilized to dress up the scene or serve as a symbol to signify something essential, such as a photograph or a phone. The props in the video for 'Chandelier' are sparse, allowing the music and dancing movement to take center stage.

Editing is an important aspect of any music video since it alters the song and gives it a polished look. Traditionally, the film is edited to match the music or tempo. This can be done in a variety of methods, such as cuts, jump cuts, dissolve, and cross cutting. Lip syncing is also made more realistic by editing it to the proper tempo and synchronizing it to the music. Furthermore, if the music video is in the narrative form, it may feature a voice over that must be edited over the remainder of the material.

Sound – The sound used in the video is primarily the actual music, similar to the codes and traditions of rock music videos. Some, however, will include some dialogue to introduce the story and concept of the music video, as well as what the artist is attempting to communicate to the audience. For example, at the beginning of Chris Brown's song "Wake Me Up," he puts narration over the top to convey the theme.