Analysis of Dua Lipa's website

Here we can see the home page of Dua's website, where the different services are offered, such as buying tickets, subscribe, accessing all her social media / media platforms, and entering the site.

Lipa’s website home page is kept simple, in order to offer easier access to the site. The use of colours are classical and simple, which we can see from the black and white colouring. The typography is typewriter like, which matches the atmosphere of her chosen video as the promoted one, due to the old aesthetic being portrayed, by the hat she is wearing. The gray lettering gives a neutrality and balanced appearance to her website, suggesting comfortability and easy access.

When we enter the site, we see what is in the image above. Dua Lipa's name is written in the same colour and typography as her album's cover of "Don't start now", which was one of her biggest hits. Therefore, when the audience see that typpography, they will immidiately think of her album "dont start now", and how successful it was. Dua has cleverly done this intertextual allusion to her other album, in order to provoque the curious side of the audience, into listening to her new album, in order to see if it is as good or similar to one of her biggest albums and hits, "don't start now".

"FUTURE NOSTALGIA OUT NOW", is also in capitalized yellow kletters, in order to attract the audience's attention, and in order to match her name written above, with references to her album, and which stands out perfectly on the black background.

Dua also portrays herself in her website as a symbol of femenine power, due to her choice of having her "moon tight edition" cover shown first, due to the links between moon symbolism, and femininity. The moon is a feminine symbol, universally representing the rhythm of time as it embodies the cycle. The phases of the moon symbolize immortality and eternity, enlightenment or the dark side of Nature herself, which the image does imply, some kind of nature challenge, as Dua is leaning slightly on the moon. Moreover, Although the term "blue moon" is now applied to the second full moon to appear in a calendar month, it originally was given to an extra full moon that happened in a season. Some modern magical traditions associate the Blue Moon with the growth of knowledge and wisdom within the phases of a woman's life, implying once again, the woman empowerment she is trying to portray, inside the music industry.

When we click on the option menu, these three options appear. When you click any of them, the same gif appears in the word / option selected, whilst the rest stay gray, on the black background. It is a short video of one of Dua's performances, in one of her concerts. This furtherly adveres her performances, as well as giving an extremely original menu presentation, which no other artist offers, highlighting Dua's originality and artistic talent.